Monday, December 31, 2012

Contextual Transmedia Communications: Content and Creativity in Complexity

A Case Study

The presentation above provides an overview of contextual transmedia communications as applied to five months of pre-conference activities in anticipation of the COINs-Collaborative Innovation Networks 2010 Conference. Creative applications of contextual transmedia communications were applied during that time to strengthen network connectivity, develop online community building, and accelerate conference interactivity in support of the emerging Science of Collaboration.

Engaging Complexity
The human race is faced with engaging in exponential levels of complexity resulting from expanding populations, limited natural resources, and maturating cycles of the World Wide Web. Habits of capacity building - that of inventory, meaning, and experimentation - remain at levels suited to industrial age economies based on linear scarcity. The results of this mismatch can be seen in widespread U.S. unemployment, poverty, and exponential natural systems failure. Disruptions such as these will continue to diminish our collective creative abilities to advance innovative enterprise, unless we think and act differently.

How and what we communicate affects the economic impact of creativity.

Creative Communication Builds Value
Contextual transmedia communications is a pragmatic method to strengthen creativity and collaboration in complex environments. For industry, contextual transmedia communications offers an antidote to the deteriorating value of advertising and supports the building of emerging social markets. For education, economic, and workforce development leaders, shifting to contextual transmedia communications methodology demonstrates an investment in local creativity and a commitment to the connectivity of local assets to entrepreneurial initiative. In swarm creativity, it is the 'bagel dance' - describing, locating, and communicating attributes of hive construction.

Betsey Merkel, Co-Founder & Director, The Institute for Open Economic Networks (I-Open) at the COINs-Collaborative Innovation Networks Conference 2010, hosted by the Savannah College of Art & Design in Savannah, Georgia USA on October 7-9, 2010.
Resource Links
Learn About COINs-Collaborative Innovation Networks 

Be sure to visit the COINs Conference Series portal at where you can learn, join and follow this growing global community.
You can download copies of COINs 2009 and 2010 research and industry papers at ScienceDirect at
Conference papers are published to the journal Procedia - Social and Behavioral Sciences, Volume 2, Issue 4, The 1st Collaborative Innovation Networks Conference - COINs2009. Edited by Kenneth Riopelle, Ph.D., Research, Michigan State University, College of Engineering; Peter Gloor, Ph.D., Research Scientist, Massachusetts Institute of Technology, Center for Collective Intelligence; Christine Miller, Ph.D., Design Management, Savannah College of Art & Design; and Julia Gluesing, Ph.D., Wayne State University, College of Engineering.
Connect to the COINs 2010 Conference Community

The COINs 2010 conference, Oct. 7--9, 2010, was presented by I-Open and the COINs Collaborative, an initiative of the Savannah College of Art and Design, Wayne State University College of Engineering Department of Industrial and Manufacturing Engineering, and the Massachusetts Institute of Technology Center for Collective Intelligence. The collaborative builds open knowledge networks to advance the emerging science of collaboration for research and industry competitive advantage. Hosted by SCAD.

Friend, Follow and Share with Me on the World Wide Web!
- Betsey Merkel

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